| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 2069 | Mountain Man Brewing Co.: Bringing the Brand to Light | Abelli, Heide | Marketing | Marketing( 933010001 ) |
| 2 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Marketing( 933010001 ) |
| 3 | 2078 | Atlantic Computer: A Bundle of Pricing Options | Bharadwaj, Neeraj;Gordon, John B. | Marketing | Marketing( 933010001 ) |
| 4 | 4057 | Culinarian Cookware: Pondering Price Promotion | Quelch, John A.;Beckham, Heather | Marketing | Marketing( 933010001 ) |
| 5 | 90301 | Getting the Most Out of Advertising and Promotion | Abraham, Magid M.;Lodish, Leonard M. | Marketing | Marketing( 933010001 ) |
| 6 | 9-502-040 | Mountain Dew: Selecting New Creative | Holt, Douglas B. | Marketing | Marketing( 933010001 ) |
| 7 | 9-502-062 | TiVo in 2002: Consumer Behavior | Wathieu, Luc;Zoglio, Michael | Marketing | Marketing( 933010001 ) |
| 8 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing( 933010001 ) |
| 9 | 9-504-048 | Burberry | Moon, Youngme | Marketing | Marketing( 933010001 ) |
| 10 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Marketing( 933010001 ) |
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